Orthodontic Website Design, Branding, and Video Creation

A strong brand is vital for a firm foundation. We believe that this initial phase of the design process should be approached with patience, not only to ensure precision but also to fully capture the essence of the business.

In a recent project, we collaborated with McDonald Orthodontics on a comprehensive rebranding initiative, coupled with the development of a new website and the creation of six engaging videos. Dr. McDonald, renowned across the country for his expertise in TMJ and Airway issues, warranted a distinctive identity that would set him apart from other practices. Our team held multiple consultations with their team to meticulously craft a brand image that perfectly resonated with their vision. This was followed by a trip to their new offices in St. Petersburg, FL to capture immersive video and photography where we dedicated ample time to capture their unique message.

Another important aspect of this project was the development of tailored content for social media use. Considering Dr. McDonald's status as a prominent industry professional who frequently speaks at events nationwide, his online presence holds significant value. It was imperative to ensure that his new practice was effectively communicated in the appropriate format across various social media platforms.

Dr. McDonald's exceptional ability to distinguish himself from other local and national orthodontists has been truly commendable. His unique strengths and expertise was well communicated, ensuring that these key attributes were prominently featured in the final video series.